There can be no doubt about the profound societal changes that business and associations are having to navigate as a result of recent developments. Government intervention is at an all time high and events gets global coverage at the ‘touch’ of a mobile device.

Virtual lobby groups are being formed around any issue imaginable. Topics such as climate change, healthy living and the aftermath of the credit crunch do more than raise concerns. They now shape the behaviour of individuals, consumers as well as organisations.

Yet board room discussions tend to happen after the facts, when something has gone wrong. This means a lost opportunity and a steep climb before it is back to business as usual.

This does not have to happen to you. Understanding and engaging with your external stakeholders, be they governments, the blogosphere or NGOs, is more than a function. It is a way of corporate life and should be an integral part in any organisation’s strategy.

Done right, the benefits are significant. That’s where we come in.

Welcome to Interel

Fredrik Lofthagen
Chief Executive Officer